An article on finance and its role in transforming the food system.

Great proposal made by Wiebe Draijer, CEO of Rabobank.

“A call for scientific guidance on true pricing with an integrated, holistic approach – combining environmental externalities with nutrition and health. We need the right metrics to make the best decisions.”

Rabobank is longstanding partner of True Price. Together we work on the open source Global True Price Standard, in a public private partnership with many others.